LEGAL REFORM TO RAISE PUBLIC AWARENESS OF ILLEGAL SKIN CARE PRODUCTS

Abstract

The rampant circulation of illegal skin care products in Indonesia shows the weak effectiveness of existing regulations. This phenomenon is caused by psychological and social factors, such as pressure to meet beauty standards and conformity. On the other hand, the rapid growth of the cosmetics industry has made skin care products a primary need, thereby increasing the risk of crime. This condition shows that there are structural gaps in the system of supervision, law enforcement, and consumer protection. The research method used was secondary legal research conducted by examining literature. This study found that the rampant use of illegal skin care products was caused by three main factors: first, social and psychological factors such as beauty standards, conformity, and Fear of Missing Out, which encourage people to ignore health risks; second, weak supervision and loopholes in regulations and law enforcement that allow illegal products to continue to circulate; and third, low public literacy regarding the dangers of illegal cosmetics and minimal access to information on reporting mechanisms. These three factors reinforce each other, resulting in high circulation rates of illegal cosmetics despite existing regulations and supervisory agencies. Therefore, more comprehensive legal reforms and increased public legal awareness are needed to curb the circulation of illegal beauty products in Indonesia.