Firm Specific Dynamic Capability Reconfiguration For Enhancing Big Data Analytics Sustained Value: A Perspective Of RBV-Theory

Abstract

Technological resources are developing rapidly in global competition driven by big data analytics. Therefore, to respond to changes and developments, companies need to reshape their specific dynamic capabilities. This study adopts Resource-Based View Theory as a solution to address existing problems. The concepts used in this study include: Firm-Specific Dynamic Capability Reconfiguration, Strategic Role of BDA, Strategic Planning, Organizational Agility, Competitive Maneuvering, and BDA Sustained Value. The specific concept used to address the problems in this study is Firm-Specific Dynamic Capability Reconfiguration. This is a reshaping of a company's specific dynamic capabilities as measured by the dimensions of technological innovation capabilities and absorptive capacity, which reflect the ability to innovate, absorb, and utilize information technology in the form of big data analytics. The findings show direct and indirect effects of the relationships between existing variables. The effect of Strategic Role of BDA on Firm-Specific Dynamic Capability is significant. The effect of Firm-Specific Dynamic Capability on BDA Sustained Value is significant. The effect of Organizational Agility on BDA Sustained Value is significant. The effect of Firm-Specific Dynamic Capability on Organizational Agility was insignificant. The effect of the Strategic Role of BDA on BDA Sustained Value through Firm-Specific Dynamic Capability was significant. Furthermore, the effect of the Strategic Role of BDA on Organizational Agility through Firm-Specific Dynamic Capability was not significant. On the other hand, the effect of Firm-Specific Dynamic Capability on BDA Sustained Value through Organizational Agility was not significant.