The Role Of Social Media In Modern Recruitment In It Industry With Reference To Coimbatore City

Abstract

In recent years, social media has revolutionized the recruitment landscape, particularly in the Information Technology (IT) sector. This study examines the role of social media platforms such as LinkedIn, Facebook, Twitter, and Instagram in modern recruitment practices within IT companies located in Coimbatore, a rapidly growing tech hub in Tamil Nadu. The research highlights how social media aids in employer branding, candidate sourcing, engagement, and selection processes. It also investigates the perception of HR professionals and job seekers towards social media recruitment, the tools and strategies used, and the associated benefits and challenges. The findings suggest that social media significantly enhances the reach and efficiency of recruitment, reduces hiring costs, and enables better talent targeting. However, concerns such as data privacy, candidate authenticity, and dependency on digital platforms are also acknowledged. The study concludes by recommending best practices for leveraging social media in recruitment while addressing potential pitfalls.