Optimizing The Tea Set Experience In Tea Culture Communication Activities For Innovative Economy: Taking Wuyishan Tea Expo As An Example

Abstract

Tea culture is an important symbol of Chinese traditional culture. In the context of the deepening integration of cultural creativity and cultural tourism, tea sets not only carry cultural memories, but also become an important medium for activating intangible cultural heritage resources and promoting cultural consumption and communication experience. This study focuses on economic innovation with tea culture as the theme, and uses a combination of methods such as questionnaire surveys, KANO models, and scenario analysis. Based on user experience, the study deeply explores the core needs of users in the use of tea sets at three levels: functional needs, sensory experience, and cultural communication, and proposes optimization strategies. This study aims to enhance user participation and cultural identity in tea culture communication activities, and provide theoretical support and application references for strengthening the innovative economic situation of value transformation and the coordinated development of culture, tourism, and products in the context of the new era.