Strategic Intent: A Bibliometric Analysis On Current Status, Trend And Conceptual Change

Abstract

Purpose –The aim of this paper is to provide an extensive bibliometric literature review on strategic intent to see map the trend and conceptual chance of strategic intent. Article search uses the Publishing or Perish (PoP) application with the Scopus database.

Methodology – Performance Bibliometrics is used to analyze basic information and Science Mapping Techniques are used to find differences in future studies. There are 37 out of 200 articles found from Scopus database from 2000 to 2024. With the help of the VOS viewer science tool.

Findings – This paper first presents the research methodology and data sources to describe an overview of strategic intent research, including growth trends, journal distribution and primary literature. Furthermore, this paper also finds three research strands in existing research: strategic intent with firm performance, strategic intent with innovation strategy and strategic intent with human resources.

Research limitations – This study only covers research published related to strategic intent, the data selected only used Scopus, and the co-occurrence analysis was used to present the conceptual structure in this study.

Practical implications – This study provides a reference for selecting research themes and building a framework for strategic intent in a comprehensive, scientific, and visual way. Furthermore, this study also offers a roadmap for future research