An Analysis of Consumer Attitudes Toward Organic Food Products in Chennai City

Abstract

This study investigates consumer attitudes toward organic food products in Chennai, focusing on awareness, perceptions, and purchasing behavior. With the growing demand for healthier and environmentally friendly food options, understanding these attitudes is crucial for stakeholders in the organic food industry. The research employs a structured questionnaire to gather data from 385 consumers, analyzed using SPSS. Findings indicate that health consciousness, product information, and value for money significantly influence consumer attitudes. The study provides insights into factors affecting organic food consumption in Chennai, offering valuable information for marketers and policymakers.