Trends And Insights In Sustainable Consumption Behaviour: A Systematic Literature Review

Abstract

The systematic literature review explores the multifaceted dimensions of sustainable consumption behaviour (SCB), focusing on identifying key trends, influencing factors, and research gaps within the domain. The study aims to synthesize Scopus data base of scholarly research to conceptualize SCB, particularly from the consumer's perspective, and to evaluate the role of psychological, technological, socio-cultural, and economic factors in shaping sustainable practices. Employing a bibliometric analysis using Vos viewer and the PRISMA framework, the review systematically analyzed peer-reviewed articles from the Scopus database (2020–2025), with a specific focus on the Indian context. Findings reveal that trust, values, demographic traits, behavioural intentions, and emotional intelligence significantly influence SCB, while persistent gaps exist in standardized measurement metrics, post-purchase behaviours, and the integration of digital technologies like AI and big data. The study highlights the urgent need for empirical research linking consumer behaviour to policy interventions, especially in developing economies, and calls for cross-sectoral strategies to align with SDG 12. The review contributes to academia and practice by offering a comprehensive conceptual framework and actionable insights for policymakers, businesses, and educators to foster sustainable consumption in rapidly urbanizing and technologically evolving societies.