Impact Of Sensitization Programme On Utilization And Hindering Factors Related To Abpmjay (Ayushman Bharat Pradhan Mantri Jan Arogya Yojana) Cards Among Rural People Residing At Selected Villages Of Vijayapura District

Abstract

Background and Objectives: India takes great efforts towards providing affordable and easily accessible health care services to the common man of Indian citizen with the lunch of AB-PMJAY scheme by the Resp. PM Shri. Narendra Modi on 2^nd March 2018. This scheme is implemented under the vision that, every citizen should receive his due share of health care. An inspirational level is taken by the government through AB-PMJAY. This one is “world’s largest government funded program” which one is targeting more than 50 core beneficiaries throughout India. A nurse research found that rural populations are having less information related to the AB-PMJAY scheme and its utilization in concerned health care facilities both public and private sector. Even they are facing so many hindering factors for availing of AB-PMJAY Cards. That’s why the research strongly felt the need to do more investigations to find out impact of sensitization program on utilization and hindering factors related to AB-PMJAY cards.

Methods: A quantitative evaluative research approach with research design of  Pre-Experimental one group pre- test design was adopted for study. 165 samples selected from rural areas of Vijayapura by Non-Probability purposive sampling technique at Primary Health Centers, Babaleshwar. A semi structured survey questionnaire was used to assess the Utilization and Hindering Factors and sensitization programmes was administered to find its effectiveness. The collected data was analyzed by using descriptive & inferential statistics.

Results: It was observed that majority 74(44.8%) of the study participants were between 39-49 years of age, 52(31.5%) were had no formal educational status, 102(61.8%) of the study participants were Hindu, 51(30.9%) were had monthly income of 10,001-10,500/-, 87(52.7%) were had 5-6 family members, 136(82.4%) were had BPL ration cards, 56(33.9%) were got information regarding ABPMJAY from their relatives, 89(53.9%) study participants were not registered under the scheme, 65(39.4%) were only 2 of family members are registered under ABPMJAY, 133(80.6%) were not suffering with chronic disorders, 25(78.1%) of study participants were not using ABPMJAY cards of their chronic diseases.

It was seen that mean post test utilization score (88.38) was considerably higher in comparison with mean pre test utilization score (43.17) among rural people.

It was seen that mean pre test hindering factors score was (69.03) was considerably higher in comparison with mean post test hindering factors score (52.35) among the rural people. Mean paired difference in pretest and post test utilization score was (45.21) with t-value = 76.5 and hindering factors score was (16.68) with t-value= 46.34 with both of them p-value less than 0.0001 indicates that sensitization program was effective in improving the utilization ABPMJAY cards and also in reducing the hindering factors of in availing of ABPMJAY card among the rural people.

The data revealed that there was high association between utilization and hindering factors regarding ABPMJAY cards with Chi-Square value = 12.63 and p-value = 0.002.

Interpretation & Conclusion

The findings of this study showed that the sensitization program were effective as evidenced by the results and proved that the sensitization program among the rural people plays important role in improving the utilization of scheme and reducing hindering factors in availing of AB-PMJAY cards among them.