A Study On Gold Ornaments As An Investment Option By Women

Abstract

The main theme of this research work is to find the women perception on investing in Gold ornaments. Gold ornaments have been used by Indian civilization since ages for both aesthetic as well as investment purposes. Investment is an economic activity of putting to productive use the money saved, to earn a reasonable return on the funds instead of keeping it idle undertaking a reasonable level of risk. The data has been collected from 150 respondents across the city of Chennai mainly focusing on women. The researchers have used convenient sampling method to collect the data. The study indicates that women tend to invest more on Gold ornaments rather. Gold has been a significant form of investment and cultural symbol in India, playing a crucial role in personal finance and  societal customs. This study aims to explore the perceptions of women regarding investment in gold, focusing particularly on Chennai City in Tamil Nadu, India. Findings from the study shed light on the multifaceted nature of women's perceptions towards gold investment, revealing insights into the role of tradition, financial security, and social dynamics. Understanding these perceptions is crucial for financial institutions, policymakers, and market analysts to design effective strategies and products that cater to the needs and preferences of female investors.