Challenges In The Marketing Of Fish: A Special Focus On Kanyakumari District

Abstract

This study mainly focuses on the challenges encountered in the fish marketing in Kanyakumari district, where the importance of this unpreserved commodity is emphasized by its role in the local economy. The objectives of the research work comprise by evaluating the suitability of existing infrastructure, such as roads, transport facilities, containers, ice, and cold storage. By analyzing its impact on the freshness and quality of marketed fish. Moreover, this research help us to understand the pricing mechanisms, market dynamics, and regulatory frameworks that influencing qualitative fish marketing in local and regional markets. The viewpoints of fishermen, middlemen, and customers are investigated in order to attain a better understanding of the different expectations and obstacles that occur within the ecology of fish selling. This study measures the impact of current fishing techniques on the ecosystem. It emphasizes how these practices affect the availability of fish products and degradation of the environment. The Kanyakumari District fish selling sector must overcome various obstacles like impact on local fishing community as well as the dynamics of the larger market. To understand these problem further, the study analyses the social, environmental, and infrastructure that are unique to the location lack of cold storage, poor transportation, unstable prices and limited access to modern marketing   techniques are some of the main problems.  Because the local fisherman finds difficult to reach direct markets and the supply chain squeezes their profit margins. The two other environmental problems are seasonal fluctuations and overfishing that affects market stability and the supply chain by using a mixed methods approach. This study would bring a collective qualitative insights from interviews with dealers, regulators, and fisherman with data from market surveys. The findings highlight the demanding need for legislative reforms to promote environmentally friendly fishing practices, increase market accessibility, and improve infrastructure. These issues are to be attended in order to strengthen the economic level of the fishing community in Kanyakumari District and offer a consistent supply of fish to meet local demand. This research highlights the significance of implementing a holistic approach to hold various challenges that are prevailing in the fish marketing sector in Kanyakumari District. To address various issues among the local fisheries, the research work ends with by making suggestions and solutions to improve the effectiveness, sustainability and profitability of fish selling in Kanyakumari District.