A Study On Financial Performance Evaluation Of FMCG Food & Beverage Startups In Coimbatore Using Key Indicators

Abstract

This research article evaluates the financial performance of selected FMCG Food & Beverage startups in Coimbatore by analyzing key financial indicators over a five-year span (2020–2024). The study includes emerging and established brands such as Suguna Foods Pvt Ltd, Country Delight, The Good Life Company (TGL Co.), TABP Snacks & Beverages, and Sree Annapoorna Foods Pvt Ltd, selected based on their regional impact and growth trajectory. Key metrics such as current ratio, quick ratio, debt-to-equity ratio, return on assets (ROA), and operating profit margin were assessed through trend analysis using secondary data sources. The results indicate that Country Delight and Suguna Foods consistently outperformed in terms of profitability and liquidity, while startups like TABP Snacks and Annapoorna Foods exhibited strong revenue growth but encountered issues in maintaining stable margins and efficient working capital. The findings emphasize the importance of balanced leverage and effective cash flow management for sustained growth. This study contributes to understanding the financial landscape of Coimbatore’s dynamic FMCG startup ecosystem and provides actionable insights for entrepreneurs and investors.