Examining The Role Of Political Stability As Key Driver In Shaping Manipur Tourism Destination Image

Abstract

The primary aim of this study is to examine the role of political stability in shaping the positive image of tourism industry in Manipur. Descriptive analysis is done using SPSS to achieve the goal of this study. The findings show that political unrest leads to broader socioeconomic issues such as price changes and low performance in tourism-related companies. Respondents also highlighted the importance of proactive steps taken by tourism officials, particularly in policy-driven stability programs and strategic marketing.