A Review Of Factors Influencing Consumers' Purchase Intention Of New Energy Vehicles

Abstract

Driven by increasing environmental concerns, technological advances and increased policy interventions, the global automotive industry is accelerating its transition to sustainable mobility. The production of new electric vehicles (NEVs), including pure electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), has become a key solution to reduce greenhouse gas emissions and reduce dependence on fossil fuels. The transition to new energy vehicles is an important step towards achieving sustainable transport and decarbonisation goals. However, despite the significant advantages of these vehicles in terms of environmental protection, the acceptance of them by consumers in different regions still varies. Therefore, it is necessary to conduct a comprehensive analysis of the factors that affect consumers' willingness to buy. Consumer adoption of new energy vehicles is a complex process that is influenced by a variety of factors, such as technological innovation, policy incentives and socio-economic conditions. This article reviews recent research on influencing consumers' willingness to purchase NEVs, highlighting the multi-dimensional nature of this decision-making process. By exploring factors such as demographics, environmental awareness, vehicle performance, infrastructure availability and policy impact, the study aims to gain a deeper understanding of the drivers and barriers to new energy vehicle adoption. The findings suggest that to accelerate the adoption of NEVs, a comprehensive strategy is needed to address consumer concerns and systemic challenges.