A Systematic Review on Online Shopping Behaviors of Women

Abstract

The emergence of the internet has revolutionized the conventional shopping environment, resulting in a substantial surge in e-commerce. This systematic analysis aims to comprehensively examine and evaluate the online purchasing patterns of women, a group that holds significant influence in the worldwide electronic commerce industry. The review entails a thorough analysis of the available literature, research articles, and empirical investigations produced within a specific time period.  The primary aims of the study are to examine the online shopping behavior of women.  The review will concentrate on the online purchasing patterns demonstrated by females. This methodology will facilitate the methodical investigation, selection, and evaluation of pertinent research. The research continually emphasizes the substantial development potential of the female consumer market in the online shopping arena. An in-depth comprehension of the determinants that impact women's online purchasing behaviors is essential for businesses, marketing experts, legislators, and researchers to capitalize on this expansion. To summarize, the systematic analysis offers a thorough comprehension of the online purchasing patterns exhibited by women in India.