Mapping The Research Landscape Of Organic Food Consumption: A Systematic Literature Review

Abstract

This research systematically maps out the research state of organic food consumption, specifically on consumer behavior and purchase intentions of organic food, which are key determinants in each of these areas. Based on 428 relevant publications indexed in Scopus (2014-2024), a bibliometric analysis using R Studio found key shifts and significance patterns based on study level, key trends in research, and themes over time. Over the past decade, the interest in organic food consumption research has grown, especially about consumer motivations such as environmentalism, trust or reliability in organic labels, perceived quality for fair trade organic foods, and ethical reasoning behind purchases. Some of the major journals producing relevant studies include the Journal of Retailing and Consumer Services, the British Food Journal, and Journal of Cleaner Production, yielding a dominance in organic food consumption research based on consumer behavior studies combined with sustainable parameters. There was a peak rise in research activity in 2024 in organic food consumption behavior.The co-occurrence network analysis indicated a highly integrated set of links between marketing strategy, environmental sustainability, and food supply chains. Findings also highlight how specific research has changed across the years with intention for future research, industry, and consumers, and the potential role that research may play in moving towards sustainable food choices. Overall, this analysis provides a solid foundation and bird's-eye view for future researchers into the evolving dynamics of organic food consumption.