Sustainable Business Models in China's GreenTech

Abstract

Sustainable business model innovation is now essential for the success of high-technology businesses internationally, notably in emerging economies like China. Integrating sustainability into core operations is becoming increasingly vital for startups within China's dynamic tech sector because of regulatory, market, and social demands. GreenTech Solutions, a Shenzhen high-tech startup, is the focus of this study, which analyses its systematic shift to an Sustainable Business Model Innovation (SBMI)-aligned business model. Using a framework emphasising transformation across value proposition, creation, delivery, and capture, this study analyses GreenTech Solutions' integration of sustainability into its core strategy and operations. This case study highlights both the potential and difficulties faced by Chinese startups using SBMI within their vibrant innovation ecosystem, providing practical advice for similar ventures.