A Study On Consumer Attidute Towards The Online Shopping With Refernce To Ajio Online Shopping At Chennai City

Abstract

In the digital age, online shopping has become a vital part of consumer lifestyles, offering ease, variety, and competitive pricing. AJIO, a growing fashion e-commerce platform in India, has attracted urban consumers, especially in cities like Chennai, with its trendy collections and frequent offers. However, customer experiences with AJIO vary, with some appreciating its convenience and affordability, while others express concerns over product quality, delivery issues, and customer service.

This study aims to analyze consumer attitudes towards AJIO online shopping in Chennai. Using a sample of 50 respondents selected through the convenience sampling method, the research investigates key factors such as satisfaction levels, challenges faced, and motivations for choosing AJIO over other platforms. The findings of the study are expected to provide useful insights into consumer behaviours and help AJIO enhance its services to better meet customer expectations.