Comparative Evaluation of Eco-Friendly Branding: Tata Motors and Ola Electric in the Indian EV Market

Abstract

This research looks at the way Tata Motors and Ola Electric present themselves as eco-friendly companies in the Indian market for electric vehicles. As more companies make electric cars and care for the planet rises, branding matters much more in influencing what people think. In writing this paper, I have analyzed the eco-branding strategies of Tata Motors and Ola Electric with the help of consumer testimonials, promotions and data. The results reveal that advertising by both brands for sustainability is not the same, as there are big variations in the way they communicate, how consumers trust them and how they grow in the market. The last part of the study gives advice and tips to strengthen eco-branding in the EV industry in India.