Unleashing Synergy: A review of the Impact of AI and Neuromarketing on Business Success

Abstract

Individuals often effectively communicate their preferences, desires, and willingness to pay for items. However, they may lack a clear understanding of the origins of that value or how and when advertisements influence their perceptions. To understand this Neuromarketing can be applied to gain insights into how the brain responds to different marketing stimuli, like product packaging, advertisements and brand messages. By leveraging neuroscience techniques and tools like functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and eye tracking, researchers aim to uncover subconscious reactions and emotional responses that may influence consumer choices. In the marketing sector, artificial intelligence (AI) has grown to be an effective tool that is reshaping data analysis, consumer interaction, and strategy optimization.

Conventional marketing methods are being replaced by data-driven marketing. All businesses now base their marketing strategies on insights from consumer behavior data gathered from their neuro-signals and facial expressions. This study investigates the face recognition with Neuromarketing techniques and also how to investigate the integration of AI and Neuromarketing to enhance the probability of business success.  

The aim of this research is to study the impact of facial expressions through neuromarketing and AI in the success of the business.

The literature on neuromarketing and facial recognition marketing is thoroughly examined in this study. In order to conduct the study, a systematic literature review is conducted and the papers for reviews are sourced from the Scopus database. After reviewing the selected article, the author discovered that there are ten facial expressions that can be analysed using five neuromarketing techniques. It also reveals that the interrelation between Consumer Behaviour and success of the business depends on Psychology as well as the technology. These findings can help companies for improved feature, improving customer trust and preventing negative reviews. 

In conclusion, this article suggests that face recognition marketing and neuro-marketing are two AI-enabled marketing methods that can provide cognitive insights into human behaviour. Managers might apply the findings to help create advertising strategies that improve their approach to marketing and increase a company's success.