Understanding Indian Consumers' Propensity to Purchase Electric Vehicles: An Analysis of Determining Factors in Environmentally Sustainable Transportation

Abstract

India's regulatory focus on environmental sustainability prompts investigation into the determinants influencing Indian consumers' adoption of electric vehicles (EVs). This study explores five key factors—utility, context, environmental concerns, intrinsic motivations, and barriers—influencing the embrace of EVs in sustainable transportation. Integrating rational choice theory and self-deterministic theory, this quantitative research employs Smart PLS to analyze 357 survey responses from India. Findings highlight the paramount role of perceived utility, encompassing cost savings and driving range, as a significant predictor of EV adoption intentions. The study underscores the necessity of considering practical advantages and psychological motivations while addressing barriers to EV adoption. This research contributes insights into understanding Indian consumers' attitudes towards EVs, emphasizing the importance of environmentally sustainable transportation solutions. The outcomes hold implications for policymakers and industry stakeholders seeking to foster sustainable mobility practices in India's evolving automotive landscape.