Evaluating The Efficacy Of AI-Enhanced CRM Tools In Enhancing User Experience In Indian Online Shopping. International Journal of Environmental Sciences, [S. l.], p. 2257–2264, 2025. DOI: 10.64252/2jqx1g66. Disponível em: https://theaspd.com/index.php/ijes/article/view/5516.. Acesso em: 15 feb. 2026.