Live Streaming Into Impulsive Buying: How Utilitarian, Hedonic, Symbolic Value And Trust Drive Gen Z Customer Engagement On Tiktok Live Commerce. International Journal of Environmental Sciences, [S. l.], p. 1392–1405, 2025. DOI: 10.64252/rtnext46. Disponível em: https://theaspd.com/index.php/ijes/article/view/10777.. Acesso em: 12 oct. 2025.