Integrating Contra And Viral Marketing In Digital Consumer Behavior: A Structural Model Of Gen Z’s Online Decision-Making. International Journal of Environmental Sciences, [S. l.], p. 2511–2522, 2025. DOI: 10.64252/yg3mw432. Disponível em: https://theaspd.com/index.php/ijes/article/view/9899.. Acesso em: 1 oct. 2025.