The Impact Of Celebrity Endorsement, Prominence, And Product Familiarity On Purchase Intention: Moderating Role Of Platform. International Journal of Environmental Sciences, [S. l.], p. 6679–6690, 2025. DOI: 10.64252/nvx19472. Disponível em: https://theaspd.com/index.php/ijes/article/view/9682.. Acesso em: 1 apr. 2026.