The Impact of Genre, Tempo, Emotional Tone, And Lyrics of Advertising on Consumers’ Perception of Brand Personality and Emotional Engagement". International Journal of Environmental Sciences, [S. l.], p. 2936–2941, 2025. DOI: 10.64252/02mn8e34. Disponível em: https://theaspd.com/index.php/ijes/article/view/8826.. Acesso em: 12 may. 2026.