Study of the effect of social media on buying behavior of customers with respect to online branding and brand perception. International Journal of Environmental Sciences, [S. l.], p. 568–577, 2025. DOI: 10.64252/1t3q0825. Disponível em: https://theaspd.com/index.php/ijes/article/view/7313.. Acesso em: 4 jun. 2026.