A Review on the Consumer’s Purchasing Behaviour of Life Insurance Products, with special reference to the Service Marketing Mix. International Journal of Environmental Sciences, [S. l.], p. 5634–5646, 2025. DOI: 10.64252/ydh0h882. Disponível em: https://theaspd.com/index.php/ijes/article/view/10219.. Acesso em: 7 may. 2026.