The Immersive Technology Adoption for Competitive Advantage Model (ITACOM): A Comprehensive Framework For AR/VR Adoption In Tourism. International Journal of Environmental Sciences, [S. l.], p. 2154–2165, 2025. DOI: 10.64252/rd4h6483. Disponível em: https://theaspd.com/index.php/ijes/article/view/7068.. Acesso em: 23 sep. 2026.