Social Media Marketing And Brand Equity: Evidence From Masstige Fashion Brands Among Women Consumers In Urban Assam. International Journal of Environmental Sciences, [S. l.], p. 3658–3665, 2025. DOI: 10.64252/6kmvsq43. Disponível em: https://theaspd.com/index.php/ijes/article/view/7162.. Acesso em: 28 jul. 2026.