AI-Driven Marketing Framework for E-Commerce Transactions: Fraud Reduction and Customer Retention. International Journal of Environmental Sciences, [S. l.], p. 3241–3255, 2025. DOI: 10.64252/mb2zw275. Disponível em: https://theaspd.com/index.php/ijes/article/view/6322.. Acesso em: 25 apr. 2026.