Adoption Factors Influencing OTT Subscription Decisions of Gen Z Consumers in India. International Journal of Environmental Sciences, [S. l.], p. 725–734, 2025. DOI: 10.64252/p3es7p24. Disponível em: https://theaspd.com/index.php/ijes/article/view/5804.. Acesso em: 25 apr. 2026.