Understanding The Factors Driving Fluctuations In Brand Equity From Consumer Perspective. International Journal of Environmental Sciences, [S. l.], v. 11, n. 10s, p. 1230–1239, 2025. DOI: 10.64252/3vsgfa22. Disponível em: https://theaspd.com/index.php/ijes/article/view/9477.. Acesso em: 15 mar. 2026.