EMERGING TRENDS IN SUSTAINABLE MARKETING: ANALYZING THE IMPACT OF ECO-FRIENDLY CONSUMER BEHAVIOR ON BRAND STRATEGIES. International Journal of Environmental Sciences, [S. l.], v. 11, n. 8s, p. 207–213, 2025. DOI: 10.64252/jxk6s539. Disponível em: https://theaspd.com/index.php/ijes/article/view/913.. Acesso em: 11 sep. 2025.