Managing Brand Equity In The Digital Era: A Strategic Approach. International Journal of Environmental Sciences, [S. l.], v. 11, n. 9s, p. 1053–1061, 2025. DOI: 10.64252/rmwz8842. Disponível em: https://theaspd.com/index.php/ijes/article/view/1153.. Acesso em: 12 mar. 2026.