An Empirical Analysis To Analyse The Role Of Digital Disruption And Brand Strategy: The Influence Of E-Tailing On Marketing Mix Decisions In The Indian Personal Care Market. Int. J. Environ. Sci. [Internet]. 2025 Jun. 18 [cited 2025 Sep. 22];11(12s):50-6. Available from: http://theaspd.com/index.php/ijes/article/view/1577