Marketing Strategies Of Eco-Friendly Beauty Brands In India: A Case Study Of Mamaearth And Forest Essentials. International Journal of Environmental Sciences, [S. l.], v. 11, n. 2s, p. 770–775, 2025. DOI: 10.64252/vmkhpg86. Disponível em: http://theaspd.com/index.php/ijes/article/view/443.. Acesso em: 12 sep. 2025.