AI-Powered Customer Personalization in Banking: A Study of Predictive Analytics and User Experience. International Journal of Environmental Sciences, [S. l.], v. 11, n. 2s, p. 730–739, 2025. DOI: 10.64252/y5dfee81. Disponível em: http://theaspd.com/index.php/ijes/article/view/267.. Acesso em: 22 sep. 2025.