An Empirical Analysis To Analyse The Role Of Digital Disruption And Brand Strategy: The Influence Of E-Tailing On Marketing Mix Decisions In The Indian Personal Care Market. International Journal of Environmental Sciences, [S. l.], v. 11, n. 12s, p. 50–60, 2025. DOI: 10.64252/adexed31. Disponível em: http://theaspd.com/index.php/ijes/article/view/1577.. Acesso em: 22 sep. 2025.