Emotional Resonance in Marketing: Analysing the Effectiveness of Emotional Appeals in Advertising among Generation Z. International Journal of Environmental Sciences, [S. l.], v. 11, n. 9s, p. 16–43, 2025. DOI: 10.64252/v50agp52. Disponível em: http://theaspd.com/index.php/ijes/article/view/798.. Acesso em: 22 sep. 2025.