Constructing Climate: Media Frames And Ideological Influences On Public Discourse

Abstract

This article examines the various cultural contexts in which climate change is portrayed in literature, film, and other media. This study applies sociological theories and performs a thorough literature analysis to examine how media narratives influence climate discourse, shape environmental attitudes, and frame climate change as a crisis or a disagreement. Investigating how different regions, cultural customs, and significant figures portray climate change and how this representation can either reinforce or challenge preexisting beliefs, the study also explores the power dynamics at play in climate storytelling. In order to illustrate how various narratives—mainstream and alternative—influence public opinion and governmental action, this study highlights the disparate representations in the media. It continues by saying that the media has an obligation to combat misinformation, encourage people to take action, and increase public awareness of climate change. Grasping these different imaginations, however, is crucial for tackling the messy interplay of media, the social, and environmental accountability while providing effective climate action. The authors caution against the common tendency to view media narratives as passive reflections of societal norms, noting that media selectively construct and reconstruct global environmental discourse. This construction and shaping have long-term implications for social behavior and public policy.