The Rise And Fall Of An Aviation Ground Handling Giant

Abstract

This research paper examines the life cycle of a once-prominent aviation ground handling company, AeroGround Services. The company began with a focus on providing loaders for airlines and later expanded into comprehensive ground handling services, including baggage handling, aircraft refueling, and passenger assistance. Despite rapid success and strong airline partnerships, AeroGround Services suffered from internal mismanagement, financial instability, and structural inefficiencies, leading to its eventual downfall. This paper integrates theories from strategic management, operations management, and corporate governance to analyze the company’s trajectory. Through this case study, the paper highlights key lessons for business sustainability, operational efficiency, and crisis management in the aviation support industry.