The Impact of Green Branding on EV Adoption in India: A Comparative Study of Tata Motors and Ola Electric

Abstract

More concern about the environment has strongly affected people’s shopping habits and the strategies of companies, mainly in the electric vehicle business. Because of its importance in sustainable marketing, green branding now strongly impacts how consumers behave and prefers greener ways to travel. This study aims to look into the eco-friendly branding ways used by Tata Motors and Ola Electric in India, and evaluate their influence on the adoption of electric vehicles by people. The study used a mix of examining brand campaigns, surveying customers, and analyzing additional reports to assess the extent to which environmental matters are included in the branding and marketing of each company. Tata Motors uses their history and technological achievements to make cars, while Ola Electric tries to meet the needs of young people in cities by highlighting disruptions, affordability, and sustainability. The research explores issues such as trust in the brand, reasons for the brand’s environmental reputation, the company’s social responsibility efforts, and its engagement on digital platforms to determine how these affect the level of loyalty. It seems that while Ola Electric uses strong green-themed branding and prefers digital platforms, Tata Motors is perceived as reliable and accepted by people buying for their families. The research points out that aligning authentic actions in business with green branding can help a company gain and keep loyal customers. It proves that successful green branding helps develop the brand and encourages more Indians to choose electric vehicles. It gives expert advice to both marketers and policymakers on how to strengthen the image of green brands and assist India in reaching environmental sustainability and clean mobility goals. It adds to the existing knowledge about green marketing and behavior of consumers in growing economies.