The Effect of Fintech on Customer Satisfaction: Improving Travel Experiences

Abstract

The travel sector is increasingly using fintech solutions to enhance customer satisfaction by offering distinctive, seamless, and personalised experiences. This study examines how fintech is changing travel services, with a focus on how digital payment methods, dynamic pricing algorithms, and travel financing options improve customer satisfaction. By offering enhanced security, personalised suggestions, and seamless transactions, fintech integration in travel services is revolutionising customer experiences. This study examines the effects of digital payment methods, dynamic pricing algorithms, and travel financing options on customer satisfaction in the travel industry. The study used a mixed-method approach, incorporating both qualitative and quantitative data. 200 participants from a variety of professional backgrounds in the National Capital Region (NCR) and West Uttar Pradesh, India, were given a standardised questionnaire. Reliability was examined using statistical tests such as Cronbach's Alpha, and the effect of fintech adoption on customer satisfaction was evaluated using one-sample t-tests.The findings indicate a substantial positive correlation between improved customer experiences and fintech-driven advancements, particularly in the areas of transaction convenience, affordability, and service personalisation. In addition to pointing out significant challenges like security and usability issues, the paper offers recommendations on how to maximise fintech applications in the travel sector.