Impact Of Green Marketing On Consumer Demand With Special Reference To Selected Ayurvedic Products

Abstract

Green marketing has received huge attention over time due to growing environmental worries and patron attention. it's far a strategic approach that emphasizes on selling services and products that have minimum effect on the environment. The purpose of this examine is to recognize the effect of green advertising and marketing on client demand for decided on Ayurvedic products. Ayurvedic products, derived from herbal and natural ingredients, are known for his or her holistic method towards health and nicely-being. The call for for these products has accelerated over the years as clients have emerge as extra acutely aware of the damaging results of chemical-primarily based merchandise. inexperienced advertising strategies which includes eco-labeling, use of packaging, and selling sustainable production techniques were adopted by means of Ayurvedic groups to draw environmentally aware customers. these strategies have not handiest helped in creating an effective emblem photograph however have additionally led to multiplied call for for Ayurvedic products. customers, mainly the more youthful generations, are inclined to pay a top class for products that align with their values and ideals. with the aid of promoting their practices, Ayurvedic agencies are able to tap into this developing call for and attract a faithful patron base.