Preliminary Study: Designing The Writing Feature On Online Media From IDN Times User Experience

Abstract

There has been a shift in the dissemination of information from print media to online media, which is influenced by the development of the internet in information and communication technology. IDN Times is an online media that is popular among millennials and Gen Z. This platform adopts a participatory culture where users not only enjoy content but also contribute to creating online content. Writers from diverse backgrounds, together with the editorial team, are members of the writer's community to publish articles that can be monetized through the gamification system. Although research related to IDN Times has existed before, no one has analyzed the tendency of millennials and Gen Z when choosing a news writing platform from a visual perspective. Data collection was carried out through qualitative methods in the form of visual observations, interviews, questionnaires, and literature reviews. Then the researcher uses a design research method with a design thinking approach at the empathetic stage.  The results of the study are in the form of visual aspects that are important in the user interface to create a positive experience, to affect the preferences of young people when using the feature of writing applications or websites. This finding can be a reference for improving and redesigning the user interface of IDN Times media or other online media.