Exploring Financial Landscapes: An In-Depth Analysis of Business Analytics Tools in Financial Institutions and Services

Abstract

The purpose of present research is to understand the application of various business analytic tools and techniques in financial institutions and services. The primary objective of this research is to understand and analyze market trends and operational efficiency of the financial landscape with the help of selected scripts and financial institutions. The study is based on secondary sources which include thorough literature review, journals, articles, and web sources. The study revealed that deposits and interest earned differ significantly between the years. Deposits, interest earned, gross NPAs & Net NPAs do not differ significantly between the banks. The study would be useful to investors, analysts, policymakers and regulatory bodies to upgrade the financial landscape.