A Study On How Consumer Awareness Shapes The Electric Scooter Preferences Of Working Women

Abstract

The growing concern for environmental sustainability, rising fuel prices, and the increasing urban commute have led to a surge in demand for electric vehicles (EVs), particularly electric scooters. This study examines how consumer awareness influences the purchasing preferences of working women towards electric scooters. It explores various dimensions of awareness such as knowledge of government subsidies, environmental benefits, cost-efficiency, and brand options and how this affects decision-making behavior. Using primary data collected from working women in urban areas through structured questionnaires, the study identifies key factors that shape their preferences and adoption patterns. The findings indicate that consumer awareness significantly impacts brand perception, trust in technology, and willingness to invest in electric mobility. The results are expected to offer insights to EV manufacturers and policymakers aiming to promote electric two-wheelers among female professionals.