Transmedia Narratives And Environmental Education In The Digital Age: Quantitative Analysis Of Public Perception Of Climate Change Through Social Media

Abstract

In the digital age, transmedia narratives have established themselves as effective tools for the dissemination of environmental content, especially through social networks. This article quantitatively analyzes the public perception of climate change on platforms such as Instagram, TikTok and X (formerly Twitter). Through digital surveys and social interaction analysis, we study how transmedia content influences users' environmental awareness. The results reveal a positive correlation between exposure to transmedia environmental content and the increase in the perception of the urgency of climate change. This study offers new perspectives for the design of effective educational campaigns aimed at sustainability.