Marketing Strategies Used By New Age Universities Offering Mba Courses To Attract Recruiters

Abstract

The Indian MBA market, though diverse, has opportunities and challenges. The likes of IIMs and ISB have high standards, but others are plagued by the issues of quality and placements, with some even shutting shop as the recruitment was less than satisfactory. The larger challenge that Indian MBA schools have is tiering. MBA colleges are graded in India to allow aspirants to evaluate and select institutions that best suit their aspirations, economic capacity, and educational qualifications. Campus recruitment techniques are of prime relevance in the current scenario. Nearly 74% of the organization's recruitments of freshers are taking place through campuses. The campus recruitment enables them to broaden their hiring pipeline with prospects who hail from a broad range of backgrounds. This research paper explores the modern marketing strategies employed by new-generation universities providing MBA programs to entice recruiters. It analyses a range of strategies from online marketing strategies, such as social media interaction, targeted online promotions, and content marketing, to more conventional strategies such as industry networking events and alumni alliances. In this research, we are going to examine the influence of marketing strategies by new-age universities on the recruiters' decision-making. The design of the study follows a literature review.The study investigates how such new strategies amplify brand exposure, cultivate strategic alliances, and in the end generate a strong pipeline for MBA recruitment. The conclusions suggest that it is not just improving recruiters' images of scholarly achievement but that employing sophisticated digital resources and practices aligns with the changing needs of contemporary organizations. The research gives insights into best practices and provides suggestions to higher education institutions seeking to maximize their marketing endeavours in a competitive environment. The study analysed the perceived effect of marketing strategies on corporate decision-making and the significance of marketing efforts in building the college image, branding, and placement records, indicating that the marketing strategies adopted by the MBA colleges have a constructive positive impact on the recruiters' decision-making.